Thursday, February 7, 2008

GnarVideo of the Week: The Chariot - "They Faced Each Other"



All hail the concept video that actually fuckin works!

I just imagine when a band sits down with a director for a chatterboxing about how they are going to accomplish cookin' the rad with their new video, a lot of bullfuck ideas get thrown into the mix. That's why videos with horrendous CGI green-screen work, asinine car chases, and goofy theatrics that sully the original song exist in the music world today. But every once in a while a concept comes around that is executed in such an airtight manner that you can't help but wonder why the damn nobody has tried to land it before... This video is one of these said cases... Fuckin' tenfold.

As you can gather from the preview-still on the video player below, the gist of what lays ahead is sprawled out on the kitchen counter for ya. By all accounts, a simple premise, but as youtube has shown us time and time again, the sequential ordering of still images is an unforgiving bitch. However! In this video, The Chariot scamps bring the snazz and blur the brutal like we all knew they would. Having a photographer snap away 10 grand o' shots of the guys sledging away at their chosen track while sprinkling in the always necessary melee as well, and then assembling half of these pics into a flipbook of destruction(!) ... Not sure if that warranted an exclamation or not, so you get a subliminal one that you can utilize if you see fit... Oh, and also, this vid is honor of The Chariot show next week with Poison the Well... Be there cuz we're squares, jerkcity.

The Chariot - "They Faced Each Other"

1 comment:

Anonymous said...

the singer looks like perez. haha well, the band is actually pretty good.. (way better than car bomb in my opinion) they have a great concept video which is extremely rare now a-days. more power to them and hopefully we WILL see these guys in conan or kimmel.

n